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Amazon DSP puts AI agents at the centre of buying, creative and targeting; Search Remarketing doubled a PC brand's ROAS

Amazon DSP's Search Remarketing delivered a 2x jump in ROAS for a leading PC brand against standard display campaigns, Ankur Rathi said. Performance+, used by hundreds of brands in India, gets two new tactics alongside the Amazon Ads Agent.

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The numbers

Figures from exchange4media

Geographic Insights penetration bands: 30, 70 and 100

Why it matters to operators and investors

Run Search Remarketing against your current display baseline with a holdout test before shifting budget, because the 2x ROAS comes from one PC brand and was cited by Amazon itself, and treat Performance+ and the Amazon Ads Agent as a way to cut campaign setup time rather than as a proven lift.

What to watch next

  • Further named-brand results from Search Remarketing or Performance+ that show uplift similar to the 2x ROAS
  • Amazon announcing more brands or new markets for Performance+ and the Amazon Ads Agent
  • Competitor launches of agent-driven buying or remarketing tools in retail media
  • Agency or advertiser commentary on incrementality testing and vendor-reported ROAS
  • Amazon Ads disclosing the baseline and methodology behind the 2x figure

The source

Source Read the source at exchange4media

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