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Amazon Now reaches 120 cities, targets 300 by end-2026 as micro-fulfilment centres grow to about 800
Amazon Now expanded its quick-commerce service to 120 cities and targets 300 by the end of 2026. Micro-fulfilment centres rose to around 800 from about 100 in September last year, and daily orders are growing 20% month on month.
The numbers
Figures from CNBC-TV18,
| Annualised sales run rate reached in July: | $1 billion |
|---|---|
| Average order value: | around ₹550 |
| Perishables share of orders: | nearly 50% |
Why it matters for the brand
Amazon is building its quick-commerce network itself rather than buying it, so the openings are in partnering or supplying its ramp (cold-chain, fresh sourcing, last-mile and dark-store real estate), while sub-scale standalone quick-commerce players face a narrowing window to find a strategic partner or buyer.
What to track next
- Amazon's next update on the annualised sales run rate after the $1 billion mark in July
- Month-on-month daily order growth staying near or falling well below 20%
- The pace of new city launches against the 120 → 300 path
- Any closure or merger of micro-fulfilment centres, or a slowdown in centre additions from ~800
- Rival discount or free-delivery moves in cities where Amazon Now has just launched
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Amazon is likely to keep adding micro-fulfilment centres in clusters inside existing cities before entering new ones, so the ~800 base feeds the 300-city target.
- Expect Amazon to deepen fresh-food and grocery sourcing with local suppliers, since perishables are nearly half of orders and drive repeat use.
- Incumbent quick-commerce rivals may respond with targeted discounts, delivery-speed claims and loyalty offers in the metros where Amazon Now is densest.
- Amazon may use Prime and its wider marketplace to steer customers to Now, aiming to lift the ~₹550 average order value with add-on categories.
- Local regulators and landlords may look harder at dark-store siting, labour conditions and food-safety compliance as the centre count grows.
The source
First seen