Amazon Now scales to 500 dark stores, 500K daily orders as it muscles into India quick commerce
Launched September 2025, Amazon Now is clocking 450,000-500,000 orders per day with 25% MoM growth across 500 dark stores, leveraging Prime to challenge Blinkit (3M orders/day, 2,200 warehouses), Zepto and Flipkart Minutes. A Rs 2,800 crore investment underwrites the late but well-funded entry.
What happened
Amazon Now, launched September 2025, is scaling quick commerce aggressively in India with 500 dark stores and 450-500k daily orders growing 25% MoM, leveraging
Key facts
- 500 dark stores
- 450,000-500,000 orders/day
- 25% MoM growth
- Rs 2,800 crore investment
- 3 million Blinkit orders/day
- 2,200 Blinkit warehouses
Why this matters
Amazon's late but capitalized entry compresses the window for tuck-in dark-store or hyperlocal logistics acquisitions, as targets will reprice against a four-way bidding pool of Blinkit, Zepto, Flipkart Minutes, and Amazon Now.