Apple drops iPhone 17 Pro line as iPhone 18 Pro Max starts at ₹179,900 in India

Apple has removed the iPhone 17 Pro and 17 Pro Max from its online store following the iPhone 18 Pro launch. The new Pro Max starts at ₹179,900 in India, ₹30,000 above the prior model’s launch price, while US pricing begins at $1,299.

— Source publishedSat, 12 Sept, 2026, 10:36 IST·First seen Sat, 12 Sept, 2026, 11:13 IST·Source Business Today · Latest

What happened

Apple has removed iPhone 17 Pro and Pro Max from its online store after launching iPhone 18 Pro models. The new Pro Max starts at ₹179,900 in India, ₹30,000

Key facts

  • iPhone 18 Pro US starting price: $1,199
  • iPhone 18 Pro Max US starting price: $1,299
  • iPhone 17 Pro US launch price: $1,099
  • iPhone 17 Pro Max US launch price: $1,199
  • iPhone 17 Pro Max India launch price: ₹149,900

What changed

Apple has removed iPhone 17 Pro and Pro Max from its online store after launching iPhone 18 Pro models. The new Pro Max starts at ₹179,900 in India, ₹30,000 above its predecessor, while the foldable iPhone Duo starts at ₹299,900.

Why this matters

Apple’s ₹30,000 iPhone 18 Pro Max price increase and removal of the prior Pro models make financing, trade-in offers and premium in-store conversion critical in India.

What to watch

  • Apple India trade-in values, no-cost EMI tenure and bank-cashback offers during the first 4-8 weeks.
  • Discount depth and stock availability for iPhone 17 Pro and 17 Pro Max at authorised resellers and major marketplaces.
  • iPhone 18 Pro Max delivery lead times by major Indian metro versus immediate availability.
  • Premium Android launch promotions, especially exchange bonuses that narrow the effective-price gap.
  • India festive-season premium smartphone sell-through and the share of purchases using EMI.