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Apple to open iPhone Duo pre-orders 16 October, with 150+ demo units at Fifth Avenue store, Gurman reports

Our read

Apple will use the heavy flagship demo push and a ₹2,99,900 India entry price to run the iPhone Duo as a scarce, premium halo launch rather than a volume product.

For operators

If Gurman's report holds, Apple is putting 150+ demo units in Fifth Avenue against roughly 20 in regular stores, so retailers selling a Rs 2,99,900 phone from 23 October should plan hands-on demo space and trained staff around the 16 October pre-order opening.

Watch

India price above the ₹2,99,900 reported, at the 16 October pre-order opening, would mean Apple is aiming at a narrow top-end base and rival foldables face less pressure.

Ask next

What else has Apple launched this year?

The report,

Apple opens iPhone Duo pre-orders on 16 October, with India sales starting 23 October at a price from Rs 2,99,900. Gurman reports over 150 demo units for the Fifth Avenue store and roughly 20 for regular stores.

Demo units per store, ranked by tier: regular stores average roughly 20, per Gurman
  • Fifth Avenue storeOver 150
  • Apple Park Visitor CenterAround 100
  • Key Chicago, LA, Manhattan stores30 to 40
  • Regular Apple Stores (average)roughly 20

Newer report , , Business Today : Apple launches HomePod mini 2 in India at Rs 18,900, with pre-orders open from 13 October on its online store

Read next

  1. Apple launches fourth-gen Apple TV 4K in India at Rs 39,900, with store availability from 13 November, , Business Today
  2. Apple’s reported foldable iPhone Duo could test India’s ultra-premium smartphone market, , The Hindu BusinessLine
  • wudhomes: +Rs 2.5 crore pre-seed
  • MakeO: +₹90 Cr raised

What to track next

  • Delivery dates for pre-orders slipping soon after the 16 October opening
  • Whether Apple confirms the 23 October India sales date
  • Demo-unit counts at regular stores versus the roughly 20 reported
  • Rival foldable price cuts or trade-in offers announced around 23 October

Likely next moves

Our read of what comes next — analysis, not reported by the source.

  • Apple is likely to keep demo units concentrated in flagship and showcase stores, leaving regular stores with about 20 each.
  • Apple is likely to open pre-orders on 16 October as reported and push India sales from 23 October.
  • Apple may pair the ₹2,99,900 India starting price with trade-in and card-financing offers to widen the buyer pool.
  • Rival foldable makers may answer with price cuts or trade-in bonuses in India around the Apple launch window.
  • Expect Apple's India retail and reseller partners to see tight early allocation and staggered deliveries.

Background

Later reports that look back at earlier events in this story, newest first. They add context; nothing on this page has changed.

  1. Read the report at Business Today

    Resurfaced May 2025 analysis: India assembles 1 in 4 iPhones, earns about $30 of an illustrative $1,000 handset

On the record

Earlier Apple reports on RetailIntel, newest first.

  1. : Apple launches 'Create Your Rangoli' interactive web experience for India's festive season
  2. : Apple sets 13 October 'Welcome Home' event in New York, with HomePad, HomePod mini 2 and Apple TV 4K expected
  3. : Apple Pay launches in India with Axis Bank
  4. : Apple charters two Chennai-to-Chicago freighters for India-made iPhones

Reported figures

From the report. Source details below

Demo units at Apple Park Visitor Center: Around 100
Demo units at key stores in Chicago, Los Angeles and Manhattan: between 30 and 40
Inner display size: 7.6-inch

The source

Source Read the source at NDTV Profit Published

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