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Appliance makers to raise AC, TV, washing machine prices up to 8% from Oct 1 as festive season nears
Appliance makers will raise prices of air conditioners, LED TVs and washing machines by 5 per cent to 8 per cent from 1 October, their third round of hikes in 2026, citing copper, steel and crude costs. Old-price inventory should cover most of Diwali.
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The numbers
Figures from Business Standard,
| Washing machine, refrigerator and LED TV hike by some players: | 3-4 per cent |
|---|---|
| Daikin price increase from September 16: | 8-10 per cent |
| Haier planned cumulative hike by January: | about 15 per cent |
| Festive share of appliance makers' annual sales: | 30-40 per cent |
| Copper price now (Haier): | USD 14,500 |
| Commodity price rise since last revision (Godrej): | 8-10 per cent |
Why it matters for the brand
With old-price stock expected to cover most of Diwali, hold festive discounting and use the 'buy before the hike' urgency to pull demand forward, while planning shelf-price resets and supplier terms now for the 5-8% AC increase (and 3-4% on washers, fridges and TVs) from Oct 1 and Haier's path toward about 15% by January 2027.
What to track next
- Copper, steel and crude price moves between now and Diwali
- Whether more brands announce increases matching the 5-8% AC and 3-4% washer, fridge and LED TV moves
- Retail channel checks on how fast old-price stock is clearing before Diwali
- Festive-season cashback and EMI scheme intensity versus the list-price increases
- Any announcement of a fourth 2026 round, or Haier reporting progress toward about 15% by January 2027
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Appliance makers that have not yet moved are likely to match the 5-8% AC increase, with Daikin's 8-10% rise from Sept 16 setting the upper bound.
- Haier is likely to keep stepping prices up toward its roughly 15% cumulative target by January 2027 if input costs stay elevated.
- Retailers and distributors may push buyers to purchase from old-price stock through Diwali, and the hike would then reach shelf prices mainly after that stock clears.
- Makers may lean on festive financing offers and exchange bonuses rather than list-price cuts, to protect price positioning while softening the impact on buyers.
- Consumers are likely to pull purchases of ACs, washers, fridges and LED TVs forward into the pre-Oct 1 window, which could leave post-festive demand softer.
The source
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First seen