Arvind Fashions’ Amisha Jain urges retailers to design experiences consumers will share
At the ETRetail ShopFWD Summit, Arvind Fashions MD and CEO Amisha Jain said retailers must remove friction, amplify premium moments and build experiences for social sharing, with creators becoming both demand drivers and distribution partners.
What happened
Arvind Fashions Limited · Arvind Fashions MD and CEO Amisha Jain said Indian retailers should selectively remove friction, amplify premium experiences and
Key facts
- 4th ETRetail ShopFWD Summit 2026
- August 26-27, 2026
- 20 minutes
- two days
- Fashion Forward 2040
- next two decades
Why this matters
Look for partnerships in creator commerce, experiential technology and ecosystem co-creation that can extend customer reach and make physical retail more socially distributable.
What to watch
- Growth in creator-attributed store traffic, affiliate revenue and event-led conversion versus paid-media benchmarks.
- Store-format pilots featuring appointment styling, customization, exclusive drops or community programming.
- Changes in capex mix toward digital clienteling, loyalty, in-store content infrastructure and experiential fixtures.
- Expansion of brand collaborations or ecosystem partnerships beyond traditional fashion merchandising.
- Sustained improvement in full-price sell-through, repeat purchase and average transaction value at experience-led locations.
- Pilot creator-hosted store events and limited-edition product drops in high-footfall metros.
- Embed social-sharing moments into store layouts, fitting rooms, checkout flows and post-purchase communications.
- Link creator activity to CRM, loyalty and transaction data to measure incremental traffic, conversion and customer lifetime value.
- Train frontline staff around concierge selling, styling, community-building and frictionless omnichannel fulfillment.
- Prioritize partnerships with beauty, food, entertainment, travel or digital platforms that can extend store visits into broader lifestyle experiences.