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Ashis Behera joins Bajaj Auto as Brand Manager - EBU after over 11 years at Berger Paints India

Our read

Behera's move is more likely a routine brand-team hire than a strategic shift, but a second consumer-sector hire would signal a deliberate EBU brand build-out.

For operators

Bajaj Auto has hired Ashis Behera as Brand Manager - EBU from Berger Paints India, where he spent over 11 years, so retail and brand operators can expect EBU brand work to draw on paints-sector marketing experience.

Watch

A second external brand hire in Bajaj Auto's EBU before the next quarterly results would mean a team build-out, not a backfill, and a harder talent contest for rivals.

The report,

Bajaj Auto gains a marketer who was most recently Senior Brand Manager at Berger Paints India. Earlier in his career, Behera worked at Tata Consultancy Services as an Assistant Systems Engineer.

Behera's tenure at Berger Paints India, his last employer before Bajaj Auto
Prior tenure at Berger Paints India
over 11 years
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What to watch next

  • Further brand or marketing appointments at Bajaj Auto announced on professional networks
  • Berger Paints India filling the Senior Brand Manager vacancy
  • New EBU campaign or brand-positioning change from Bajaj Auto
  • Management commentary on EBU brand investment at the next results call

The source

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