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Asian Paints, Dulux, Baskin Robbins and others launch Navratri campaigns as the festive season begins

Our read

Seven brands across ice cream, wires, paints and lighting are using dandiya and garba imagery for the 9 nights of Navratri, so retailers should line up stock, displays and offers in these categories with the festive start now.

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Asian Paints announcing a Diwali-phase campaign or dealer offer right after Navratri

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What else has Asian Paints launched this year?

The report,

Baskin Robbins, Polycab, Dulux, Philips Lighting, Happydent, Havmor and Asian Paints released campaigns for the 9 nights of Navratri, tying dandiya and garba imagery to ice cream, wires, paints and lighting as the festive season begins.

Newer report , , MediaBrief : Asian Paints brings back Gattu in its first anime-inspired Durga Pujo film for Sharad Shamman

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What to track next

  • More brands joining the 7 already live, before the 9 nights of Navratri end, would mean festive ad crowding is forcing paint and lighting rivals to match spend.
  • Dulux and other paint rivals launching festive repaint offers
  • Festive-quarter commentary from paint and consumer-durables makers on demand
  • Search or social engagement data on Navratri campaign creatives

The source

Source Read the source at ET BrandEquity

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