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ASUS appoints Raghav Juyal India brand ambassador, backs accessories push with doorstep warranty replacement
Our read
ASUS is likely to use Raghav Juyal and the doorstep warranty promise to push accessories through the festive season, though the campaign stays modest in scale.
For operators
ASUS is backing its accessories range with a Raghav Juyal campaign that went live on 12 October and a doorstep replacement promise for eligible in-warranty items, so stores should be ready for accessory enquiries and able to explain which products qualify.
Watch
Doorstep replacement offered beyond eligible accessories before Diwali would mean ASUS is making service its accessories pitch, forcing rival peripheral brands to match.
The report,
ASUS India released a campaign reel on October 12, 2026 after appointing actor and dancer Raghav Juyal as its India brand ambassador. The campaign promotes accessories for work, entertainment, creativity and gaming, plus a doorstep replacement service for eligible accessories under warranty.
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Why it matters for the brand
The ambassador deal and doorstep warranty replacement show ASUS investing in accessories and after-sales service in India, which could point to openings in service logistics or retail partnerships, though the source gives no detail on either.
What to track next
- Juyal appearing in ASUS laptop or gaming campaigns, not only accessories
- ASUS accessory bundles or discounts on major e-commerce platforms during the festive sale
- A rival peripheral brand announcing a matching doorstep warranty or a new ambassador
- Customer complaints or praise about doorstep replacement turnaround on social media and reviews
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- ASUS is likely to cut more Raghav Juyal content for work, entertainment, creativity and gaming across social and e-commerce channels.
- Expect ASUS to bundle accessories with laptop and gaming purchases in festive-season offers, using the warranty service as a selling point.
- ASUS may widen the doorstep replacement service to more accessory lines or pin codes if the campaign draws claims and enquiries.
- Rival peripheral and PC brands may answer with their own ambassadors or after-sales promises to defend accessory shelf space.
- Retail and online partners are likely to give ASUS accessories more prominent placement while the campaign runs.