On this page
Ather Energy passes 800,000 cumulative retail sales as the Rs 99,999 Konarc targets entry-level EV buyers
Ather Energy crossed 800,822 cumulative retail sales by 28 September 2026, becoming the fourth Indian electric two-wheeler maker past 800,000. It has delivered 258,684 units in 2026, and the Rs 99,999 Konarc, launched 29 August, targets entry-level rivals.
One email each morning: the day’s top moves in Indian retail, why each matters and what to watch. Free. Stop any time.
The numbers
Figures from Autocar Professional
| Ather CY2026 e-2W market share: | 16.67% |
|---|---|
| Ather August 2026 wholesales: | 29,694 |
| Ather retails 1-28 September: | 27,690 |
| CY2025 deliveries: | 216,460 |
| Best month March 2026 units: | 36,633 |
Why it matters to operators and investors
With Ather now the fourth Indian e-2W maker past 800,000 cumulative sales and moving into entry-level pricing, the sector has a few proven scale players, which makes it a useful benchmark for partnership, supply or financing conversations and for judging where sub-scale rivals stand.
What to watch next
- Monthly registration data showing Ather's e-2W share above or below 16.67%
- Konarc delivery and booking figures after the 29 August launch
- Price cuts or new entry-level launches from the other makers past 800,000 sales
- Ather's next quarterly results, especially margin commentary on the Konarc mix
- Cumulative 2026 deliveries against the 258,684 reached by 28 Sept
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Ather is likely to widen Konarc availability and deliveries beyond Bengaluru, the city used for its Rs 99,999 ex-showroom price.
- Expect Ather to use the 800,822-sale milestone and its fourth-place position among makers past 800,000 in marketing to first-time EV buyers.
- Rival electric two-wheeler makers may answer the sub-Rs 1 lakh price point with promotions or lower-priced variants aimed at the same entry buyers.
- Financiers and lenders are likely to offer more aggressive consumer-loan schemes on the Konarc as the price falls below Rs 1 lakh.
- Ather is likely to report that CY2026 volumes are well above CY2025's 216,460 units, and to point to the Konarc as the driver of further growth.
The source
Filed
First seen