Beauty quick-commerce startup Firi raises $3M to expand dark-store network
Gurugram-based Firi has raised $3 million in a round led by 360 ONE Asset. The beauty delivery startup plans to broaden its makeup and fragrance range, add dark stores in Gurugram and expand into other cities.
What happened
Gurugram beauty quick-commerce startup Firi raised $3 million led by 360 ONE Asset. It will expand makeup and fragrance offerings, add dark stores locally and
Key facts
- $3 million funding round
- more than 50 million reviews analysed
- around 3,000 products shortlisted
- deliveries in as little as nine minutes
What changed
Gurugram beauty quick-commerce startup Firi raised $3 million led by 360 ONE Asset. It will expand makeup and fragrance offerings, add dark stores locally and enter other cities. Firi delivers curated beauty products in parts of Gurugram in as little as nine minutes.
Why this matters
Firi’s $3M raise enables a broader beauty assortment and dark-store rollout, raising the bar for inventory accuracy, fulfillment speed, and city-launch execution.
What to watch
- Number and location of new dark stores, especially whether expansion remains NCR-focused or moves to Bengaluru, Mumbai or other metros.
- Average delivery time, delivery radius and evidence of improved in-stock rates for hero SKUs.
- Brand exclusives or commercial partnerships with premium, D2C and fragrance labels.
- Promotional intensity in beauty from Blinkit, Zepto, Swiggy Instamart, Nykaa and Tata CLiQ Palette.
- Signs of repeat purchase strength, including subscriptions, replenishment reminders, loyalty programs or increased basket sizes.
Also reported by
- Entrackr — Same time