On this page
Bentley eyes tripling of India sales as India-UK trade deal cuts import duties
Our read
Bentley's India volumes will rise on the duty cut, but the tripling target depends on how much of the saving reaches buyers and on a dealer network of only three.
For operators
Bentley expects to triple its 21 units sold in 2025 as the India-UK trade deal, in force since July, cuts the Bentayga Extended Wheelbase price by 30-35%, so its three Indian dealerships should plan for higher showroom traffic and stock.
Watch
Bentley's India sales above the 21 units of 2025, in its next full-year tally, would mean the duty cut is widening the buyer pool and the tripling target is within reach.
The report,
Bentley expects to triple its India sales forecast after the India-UK trade agreement, in force since July, cut customs duty. The Bentayga Extended Wheelbase price is expected to fall by approximately 30-35%. Bentley sold 21 units in 2025 and has three dealerships.
- Units sold in India, 2025
- 21
- Dealerships in India
- 3
- Expected Bentayga EWB price cut
- 30-35%
- Sales forecast for India
- tripling (3x)
One email each morning: the day’s top moves in Indian retail, why each matters and what to watch. Free. Stop any time.
Reported figures
From the report. Source details below
| Sales forecast for India: | tripling (3x) |
|---|---|
| Dealerships in India: | 3 |
| Model prices in India: | upwards of ₹5 crore |
Why it matters for the brand
Bentley's aim to triple sales from 21 units across just three dealerships suggests it may need more dealer capacity, which could open network-expansion opportunities for luxury auto retail groups.
What to track next
- Published Bentayga EWB India price against the 30-35% cut expected
- Announcement of new Bentley dealerships beyond the current three
- Price or promotion moves by rival ultra-luxury importers in India
- Any customs notification changing how the India-UK agreement applies to cars
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Bentley is likely to publish a revised India price list for the Bentayga Extended Wheelbase that reflects most of the expected 30-35% cut.
- Bentley may add dealerships beyond its current three if early orders respond to the lower prices.
- Rival ultra-luxury brands selling in India may reprice or promote imported models if they also gain from the India-UK trade agreement.
- Some prospective Bentley buyers are likely to hold off purchases until the new prices are confirmed, which could delay near-term registrations.
- Bentley is likely to lean on the Bentayga EWB as the lead model in India, since it is the car with the largest expected price change.