BHIM adds MyUPI multilingual AI assistant for UPI support and safety tools
NPCI BHIM Services has launched MyUPI within the BHIM Payments App, offering 24/7 conversational support in five languages at launch. The assistant handles UPI complaints, mandate management, payee checks, account-safety controls and fraud-awareness guidance, with more regional languages planned.
What happened
BHIM Payments App · NPCI BHIM Services launched MyUPI, a multilingual conversational AI assistant for UPI support, complaint tracking, mandate management, payee
Key facts
- 24/7 assistance
- 5 languages at launch
- 8 key features
What changed
NPCI BHIM Services launched MyUPI, a multilingual conversational AI assistant for UPI support, complaint tracking, mandate management, payee verification, account safety controls and fraud-awareness guidance within the BHIM Payments App.
Why this matters
BHIM’s multilingual AI support raises the bar for seamless, always-on payment assistance, giving retailers a model for reducing checkout friction and fraud-related service burden.
What to watch
- Expansion from five launch languages to major regional-language coverage and voice support.
- Reported reductions in support-call volumes, complaint-resolution times and failed-payment abandonment.
- User adoption of payee checks, mandate controls and account-safety features.
- Comparable AI safety-assistant launches from PhonePe, Google Pay, Paytm, banks or UPI ecosystem participants.
- NPCI or RBI guidance on AI-led customer support, grievance handling, consent and fraud liability.