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Blinkit leads quick commerce on product availability at 94.4%; Flipkart Minutes second at 88.7%: Bernstein
Blinkit led quick commerce with a 94.4% average in-stock rate, ahead of Flipkart Minutes at 88.7%, Swiggy Instamart at 83.8% and Zepto at 82.5%, according to Bernstein. The study covered 150 SKUs over 10 days in Mumbai, Gurugram and Bengaluru.
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Channel facts
Figures from Entrackr,
| Instamart availability decline through the day: | 11% |
|---|---|
| Zepto availability decline through the day: | 6% |
| Blinkit Q1 FY27 revenue: | Rs 15,664 crore |
| Zepto FY26 revenue: | Rs 22,624 crore |
What it means for online and offline
With Blinkit at 94.4% and Flipkart Minutes at 88.7% well ahead of Instamart (83.8%) and Zepto (82.5%), the availability gap makes the top two the stronger distribution partners, and Instamart's 11% intraday drop is a point to test in any diligence.
Signals to track
- A follow-up third-party availability audit showing the gap to Blinkit's 94.4% narrowing or widening
- Instamart's intraday availability decline shrinking from the 11% Bernstein measured
- Quarterly commentary from Blinkit's and Instamart's listed parents on fill rates, dark-store additions and inventory
- Reported order-share or app-usage shifts among Blinkit, Flipkart Minutes, Instamart and Zepto
- Brand advertising or listing-fee changes that favour the higher-availability platforms
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Swiggy Instamart is likely to put intraday replenishment ahead of other fixes, because its availability fell 11% through the day against 6% for Zepto.
- Zepto may respond to its last-place 82.5% by widening the stocked range in the busiest categories and presenting reliability as a strength.
- Blinkit is likely to use the 94.4% result in brand and supplier talks and in marketing, arguing that its shelves are the most dependable.
- Flipkart Minutes is likely to keep expanding dark-store coverage and lean on its second-place 88.7% to attract customers who switch between apps.
- FMCG brands may shift promotional and listing budgets toward the platforms with the highest in-stock rates, since stockouts waste paid visibility.