BlissClub raises ₹160 crore Series B to expand offline retail and categories

The D2C athleisure brand raised a ₹160 crore Series B led by Singularity AMC at an ₹860 crore post-money valuation. BlissClub, which has more than 40 stores, plans to use the capital for category expansion, product development, hiring and offline scale-up.

— Source publishedTue, 8 Sept, 2026, 12:56 IST·First seen Tue, 8 Sept, 2026, 12:57 IST·Source Entrackr

What happened

Blissclub · Indian D2C athleisure brand BlissClub raised Rs 160 crore in a Series B led by Singularity AMC, valuing it at about Rs 860 crore. Funds will support

Key facts

  • Rs 160 crore ($16.8 million) Series B
  • Rs 70 crore investment by Singularity AMC
  • Rs 50 crore investment by Vidit Aatrey
  • Rs 24.66 crore investment by Elevation Capital
  • Rs 15.33 crore investment by Eight Roads Ventures
  • Rs 860 crore ($91 million) post-money valuation
  • 62% valuation increase from Rs 532 crore
  • Founder Minu Margeret stake: 37.03%
  • Elevation Capital stake: 22.19%
  • Eight Roads Ventures stake: 14.24%
  • Singularity AMC stake: 8.14%
  • Vidit Aatrey stake: 6.94%
  • More than 40 stores
  • FY25 revenue: Rs 131.58 crore, up 51.5%
  • FY25 net loss: Rs 20.16 crore, down 54.1%

Why this matters

BlissClub’s funded offline expansion and category broadening make it a stronger potential partner or acquisition target for retailers, apparel groups and consumer platforms seeking athleisure exposure in India.

What to watch

  • Net store additions, city expansion pace and evidence of store-level payback periods.
  • FY26 revenue growth relative to FY25's 51.5% increase and whether offline sales outpace digital growth.
  • Gross-margin movement, inventory days, markdown intensity and working-capital needs after category expansion.
  • Repeat purchase rates, average order value and omnichannel customer behavior following store openings.
  • Competitive responses from global sportswear, large fashion retailers and Indian D2C activewear brands.
  • Any follow-on fundraising, debt facilities or valuation reset indicating capital intensity of the offline strategy.
  • Open additional company-operated stores and test shop-in-shop or mall-led formats in top metros and tier-1 cities.
  • Expand adjacent categories such as sports bras, tops, outerwear, lounge, travel and potentially wider-size or performance-focused collections.
  • Invest in product development, inventory planning, merchandising and supply-chain capacity to support a larger offline assortment.
  • Increase senior hiring across retail operations, category management, design, technology and omnichannel marketing.
  • Use the higher valuation and growth profile to negotiate distribution, marketplace, real-estate and manufacturing partnerships.

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