BlissClub raises ₹160 crore with founder Minu Margeret and Meesho’s Vidit Aatrey investing
Indian activewear brand BlissClub has raised ₹160 crore in a funding round that included personal investments from founder Minu Margeret and Meesho co-founder Vidit Aatrey.
What happened
Blissclub · Indian activewear brand BlissClub raised ₹160 crore in a funding round that included personal investments from founder Minu Margeret and Meesho
Key facts
- ₹160 crore
- August 7, 2026
Why this matters
BlissClub’s strengthened capital base and high-profile shareholder roster make it a more credible potential partnership, distribution, or strategic acquisition target in activewear.
What to watch
- New offline store openings, large-format retail tie-ups or shop-in-shop announcements.
- Marketplace assortment expansion, especially on Meesho and other high-volume platforms.
- Hiring in retail operations, supply chain, category management and performance marketing.
- Launches in new product categories, price tiers or plus-size ranges.
- Evidence of improved repeat purchase, reduced discount dependence or faster revenue growth.
- Follow-on funding, strategic partnerships or a larger institutional round.
- Expand into adjacent categories such as athleisure, travel wear, innerwear or extended-size activewear.
- Increase offline presence through shop-in-shops, large-format retail partnerships and selective owned stores.
- Build inventory and supply-chain capacity to reduce stockouts in high-repeat core products.
- Use founder-led marketing and community initiatives to strengthen retention and lower reliance on paid acquisition.
- Pursue deeper marketplace distribution while preserving premium positioning and direct-channel customer data.