BlissClub raises ₹160 crore to scale omnichannel retail and product innovation
D2C athleisure brand BlissClub has raised ₹160 crore in a round led by Singularity AMC. The capital will support offline-store expansion, product development and hiring as the brand builds on a network of more than 40 stores and FY25 revenue of ₹135.3 crore.
What happened
Blissclub · D2C athleisure brand BlissClub raised ₹160 crore led by Singularity AMC to fund product innovation, offline-store expansion, product development and
Key facts
- ₹160 crore funding raised
- 47% year-on-year revenue growth
- ₹135.3 crore FY25 revenue
- 54% reduction in loss
- ₹20 crore FY25 loss
- More than 60% year-on-year revenue growth for the past two years
- More than 40 stores
- Founded in 2020
Why this matters
BlissClub’s expansion agenda makes it a more relevant partner for malls, retail operators, technology providers and adjacent lifestyle brands seeking access to a growing women’s activewear customer base.
What to watch
- Net store additions, format mix and expansion beyond the current 40-plus store network.
- Same-store sales growth, store payback period and four-wall contribution margin.
- Online revenue growth after new-store openings, especially evidence of higher repeat purchase and lower customer-acquisition cost in store catchments.
- Inventory days, markdown levels, return rates and working-capital requirements as product categories expand.
- Revenue growth relative to FY25 revenue of ₹135.3 crore and any indication of improved profitability.
- Competitive responses from women-focused D2C apparel brands, large sportswear players and marketplace private labels.
- Follow-on hiring in retail operations, supply chain, category management and omnichannel technology.
- Prioritize stores in cities and micro-markets with high existing online order density to maximize omnichannel conversion and reduce launch risk.
- Use stores as fulfillment, exchange and returns hubs to improve delivery speed, reduce reverse-logistics costs and increase customer retention.
- Launch adjacent high-frequency categories such as tops, innerwear, travel athleisure or performance essentials to raise repeat rate and average order value.
- Build localized store assortments using online demand data, limiting slow-moving inventory and markdown exposure.
- Add senior retail operations, merchandising, supply-chain and product leadership as store count and SKU breadth expand.
- Use fresh capital to negotiate better fabric, manufacturing and mall-rent terms, aiming to protect contribution margins during expansion.