BlissClub raises ₹160 crore to accelerate offline expansion and category growth

Singularity AMC led a ₹160 crore ($16.8 million) round for D2C athleisure brand BlissClub. The brand, which operates more than 40 stores in India, plans to expand its offline network, develop new categories and strengthen hiring after entering menswear earlier this year.

— Source publishedFri, 7 Aug, 2026, 11:13 IST·First seen Fri, 7 Aug, 2026, 11:51 IST·Source Inc42 · Buzz

What happened

Blissclub · D2C athleisure brand BlissClub raised ₹160 crore in a Singularity AMC-led round to expand offline stores, enter new categories, strengthen product

Key facts

  • ₹160 Cr
  • $16.8 Mn
  • more than 40 retail stores
  • 60% YoY revenue growth
  • founded in 2020

Why this matters

BlissClub’s funded offline push and menswear entry make it a more consequential potential partner or acquisition target for retailers, apparel groups and consumer platforms seeking athleisure scale in India.

What to watch

  • Quarterly net store additions and the share of stores outside major metros.
  • Same-store sales growth, store payback period and offline contribution to total revenue.
  • Menswear assortment breadth, customer adoption and repeat purchase rates.
  • Inventory turns, discounting intensity and return rates as categories expand.
  • Evidence of online-to-offline customer migration versus incremental omnichannel demand.
  • Competitor funding, store openings and pricing moves from Indian activewear, sportswear and D2C apparel brands.
  • Prioritize 20-40 new stores in top-tier metros and high-growth Tier 1/Tier 2 malls while using shop-in-shop or pop-up formats to test lower-confidence markets.
  • Build menswear into a full activewear assortment, likely emphasizing bottoms, training essentials and coordinated couple/family purchase occasions.
  • Invest in omnichannel capabilities including endless-aisle inventory, store-led exchanges, click-and-collect and unified loyalty data.
  • Expand senior hiring across retail operations, merchandising, supply chain, category management and brand marketing.
  • Use the funding round to negotiate stronger fabric sourcing, manufacturing capacity and mall leasing terms ahead of expansion.

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