Blue Tyga takes UPF 50+ sunscreen jackets offline via Bangalore, Pune kiosks and MBOs
Bootstrapped D2C techwear brand Blue Tyga, founded 2023, is moving beyond digital into multi-brand outlets and kiosks across Bangalore and Pune. With four variants of its Intertek-tested UPF 50+, 98% UV-block jacket and a Milind Soman endorsement, the brand is chasing a Rs 150 crore revenue target while defending a category it built first.
What happened
Bootstrapped D2C techwear brand Blue Tyga, maker of India's first UPF 50+ sunscreen jacket, is expanding from digital to multi-brand outlets and kiosks in
Key facts
- UPF 50+
- 98% UV block
- Rs 150 crore revenue target
- Founded 2023
- 4 variants
Why this matters
Blue Tyga's first-mover lock on UPF 50+ techwear jackets plus a celebrity endorsement makes it an interesting tuck-in for legacy apparel players seeking functional-wear credibility.