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BMW India opens pre-orders for five M cars and one Motorrad bike marking the Nürburgring's 2027 centenary
BMW India and BMW Motorrad India opened pre-orders on Thursday for five limited-edition BMW M cars and one motorcycle marking the Nürburgring's 100th anniversary. Prices and unit numbers were not disclosed. The M5 Touring debuts in India.
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The numbers
Figures from CNBC-TV18,
| Motorcycles in Nürburgring editions: | 1 |
|---|---|
| BMW overall Nürburgring 24 Hours wins: | 21 |
Why it matters for the brand
Treat this as a halo and lead-generation play: the pre-order window lets dealers collect deposits and gauge M-buyer demand, but with no prices or unit counts disclosed, hold off on committing allocation, display space or staffing until BMW shares them.
What to track next
- Publication of ex-showroom prices and unit numbers for the five cars and the M 1000 R
- BMW India statements that specific editions are sold out or fully allocated
- Delivery timelines announced for the first editions
- Rival launches or special editions from other luxury performance brands in India
- Signs of dealer discounting or reopened allocations on any of the five car editions