Budweiser 0.0 extends 'Let It Pour' to India with interactive Messi mural in Mumbai for 2026 World Cup

Global brands Nike, adidas, Lego, Coca-Cola and Budweiser launch 2026 FIFA World Cup campaigns. Budweiser's non-alcoholic variant debuts an interactive Messi mural in Mumbai on tournament opening day, signaling deeper India activation for the AB InBev brand.

— Source publishedMon, 15 Jun, 2026, 06:28 IST·First seen Mon, 15 Jun, 2026, 06:35 IST·Source The Hindu BusinessLine

What happened

Global brands Nike, adidas, Lego, Coca-Cola and Budweiser unveil 2026 FIFA World Cup ad campaigns. Budweiser 0.0 extends its 'Let It Pour' platform to India

Key facts

40 years
June 11

Why this matters

India non-alc beer activation creates partnership openings with local sports IP holders, OOH/AR tech vendors, and on-trade chains—scope bolt-ons or JV structures that accelerate distribution ahead of competitors.