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BYD's luxury marque Denza announces India entry, targeting the Rs 80 lakh-plus segment with Z9 GT and D9 MPV
Our read
Denza's India entry will most likely be a low-volume halo launch, with the roughly Rs 90 lakh D9 MPV carrying more of the sales than the Rs 1.2-1.5 crore Z9 GT.
For operators
Luxury dealers and premium auto retailers should treat Denza as a new rival for Rs 80 lakh-plus EV buyers, with the D9 MPV at an expected ~Rs 90 lakh and the Z9 GT at an expected Rs 1.2-1.5 crore, but hold any pricing or inventory response until Denza confirms prices, showroom format and service coverage.
Watch
Official launch date and confirmed prices versus the expected Rs 1.2-1.5 crore (Z9 GT) and about Rs 90 lakh (D9)
The report,
Denza's Z9 GT is expected to be priced between Rs 1.2 crore and Rs 1.5 crore, with the D9 at around Rs 90 lakh. The brand, expected to sit above BYD, will arrive in the coming months.
Reported figures
From the report. Source details below
| Z9 GT claimed WLTP range: | 600km |
|---|---|
| D9 claimed WLTP range: | 520km |
What to track next
- Announcement of Denza dealer locations and the number of outlets
- Reported booking or delivery figures in the first months after launch
- Price, variant or offer changes from rival luxury EV sellers after the announcement
- Any change in homologation timing or import policy affecting the launch schedule