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Converse opens its first India factory outlet at Pacific Outlet Mall in South Delhi, with discounts of up to 70%
Our read
Converse's first India factory outlet is more likely a controlled test of off-price demand than the start of a rapid roll-out.
For operators
Converse's first India factory outlet at Pacific Outlet Mall in Jasola, South Delhi, sells footwear, apparel and accessories at up to 70% off, so rival footwear and apparel sellers in South Delhi should check how their own markdown and clearance pricing compares.
Watch
A second Converse India factory outlet announced before the Jasola store's first anniversary would mean the format works and other outlet-mall landlords can expect a pitch.
Ask next
Who else is opening stores in Delhi-NCR?The report
Converse opened its first factory outlet in India at Pacific Outlet Mall, Jasola, South Delhi, reported on October 12, 2026. The store sells footwear, apparel and accessories at discounts of up to 70 percent and was announced by the brand's official retail partner.
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What it means for the format
Converse is running its first India factory outlet through its official retail partner at an outlet mall, which points to a partner-led model for off-price expansion and makes that partner and the outlet-mall format worth tracking for tie-up opportunities.
Next on the rollout
- Discount depth on offer at the outlet versus the up to 70% at launch
- Queues or crowd reports at Pacific Outlet Mall in the first festive weekends
- Converse full-price store promotions in Delhi NCR after the opening
- Other global footwear brands announcing outlet-mall leases in India
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Converse's retail partner is likely to read early footfall and sell-through at Jasola before committing to any second factory outlet.
- Converse is likely to keep the factory outlet stocked with older and surplus lines, so full-price stores are not cannibalised.
- Rival footwear brands with outlet-mall presence, such as Nike and Adidas, may step up promotions or outlet stock to hold on to Delhi value shoppers.
- Pacific Outlet Mall's operators are likely to promote the Converse arrival to draw more brand tenants to the outlet format.
- Converse may promote the outlet through social media and its partner's channels, while keeping discount messaging separate from its full-price stores.