Costa Coffee taps PVR Inox multiplexes to widen India premium footprint
Devyani International's Costa Coffee has signed a pact to serve handcrafted hot and cold beverages at select premium PVR Inox properties, layering a café experience onto cinema F&B and accelerating Costa's India expansion beyond its 112-store base.
What happened
Devyani International, master franchisee of Costa Coffee, has partnered with PVR Inox to sell handcrafted hot and cold coffees at select premium multiplex
Key facts
- 57 new stores in FY23
- 112 total stores
Why this matters
The PVR Inox tie-up signals appetite for café-in-venue formats and opens whitespace for competing coffee and F&B brands to pursue similar cinema, transit, and hospitality co-location deals in India's premium segment.