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Crocs' February move: India made tier-1 priority market, 20+ stores added, local factories up from two to five

Crocs elevated India to a tier 1 market after double-digit Q2 growth, adding more than 20 stores to the close to 300 it had at the start of the year. It has also expanded Indian manufacturing from two factories to five.

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07:30 IST · 10 moves · what each means · free

The numbers

Figures from ET Retail

Indian factories now: five
Indian factories earlier: two
International markets Q2 growth: 7 per cent

Why it matters for the brand

Crocs is putting real money into India, with 20+ new stores and local factories up from two to five, so expect more aggressive retail expansion and shorter supply chains in a market where footwear peers will have to compete harder for mall space and shoppers.

What to track next

  • Crocs' next quarterly results showing India growth staying in double digits
  • Further store-count disclosures that move India well past 300 locations
  • Management commentary on the five factories' utilization and their effect on margins
  • International growth versus the 7% reported in Q2
  • Rival promotions or discounting in Indian casual footwear

The source

Source Read the source at ET Retail

Filed

Also reported by The Hindu BusinessLine, Apparel Resources India

First seen

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