Ctruh Raises $2.5 Mn Seed To Bring No-Code AR/VR 3D Commerce To Retail

India-built spatial internet startup Ctruh secured $2.5 Mn to scale its no-code 3D commerce and virtual try-on tool Iris for fashion, jewellery and luxury retailers. With Shopify integration live and 36 enterprise clients, it targets $2 Mn revenue by FY27 against $650K in FY26.

— Source publishedFri, 10 Jul, 2026, 14:44 IST·First seen Fri, 10 Jul, 2026, 15:21 IST·Source Inc42

What happened

Ctruh, an India-built no-code spatial internet startup, raised $2.5 Mn seed to power AR/VR 3D commerce for ecommerce and retail brands, including virtual try-on

Key facts

  • $2.5 Mn seed
  • $300K founder investment
  • $10,000 ACV SMEs
  • $50,000-$100,000 enterprise
  • $650K FY26 revenue
  • $2 Mn FY27 projection
  • 36 enterprises
  • 900 designers
  • 10% marketplace cut

Why this matters

Ctruh's India-built spatial internet stack and enterprise footprint make it an early-stage acquisition or partnership candidate for platforms wanting embedded virtual try-on capabilities.

What to watch

  • FY26 actual revenue vs $650K target
  • Enterprise client count growth beyond 36 and churn/retention rates
  • Named luxury/fashion brand reference wins
  • Competitor moves (Snap, Google, Vntana, Obsess) in no-code 3D commerce
  • Follow-on funding or bridge announcement signaling runway health
  • Push Shopify App Store listing and SMB self-serve funnel to complement enterprise deals
  • Publish conversion-lift and return-reduction case studies from luxury/jewellery clients
  • Expand integrations beyond Shopify (Magento, WooCommerce, Salesforce Commerce)
  • Hire enterprise sales and solutions-engineering to shorten deal cycles
  • Position for Series A within 12-18 months on revenue traction

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