D2C Footwear Brand BUILT Raises ₹17 Cr Pre-Seed From Tanglin Venture Partners
BUILT bagged ₹17 Cr ($2 Mn) pre-seed funding to fuel R&D, tooling, product design and manufacturing. With nine footwear SKUs live, the brand plans new categories and international expansion after strengthening its India presence.
What happened
D2C footwear brand BUILT raised ₹17 Cr ($2 Mn) pre-seed from Tanglin Venture Partners for R&D, tooling, product design and manufacturing. It has nine footwear
Key facts
- $2 Mn
- ₹17 Cr
- 9 SKUs
Why this matters
BUILT is an early-stage footwear disruptor consolidating its India base before going wider—too nascent for acquisition talk now, but worth tracking as a future roll-up or partnership candidate in D2C footwear.
What to watch
- New category or SKU launch announcements
- Repeat purchase rate and CAC disclosures
- First international market entry signal
- Follow-on seed/Series A raise or bridge financing
- Manufacturing partnership or in-house facility news
- Launch 2-4 new SKUs in adjacent categories (sneakers/formals) within 2 quarters
- Hire product design and supply-chain leadership to build tooling capability
- Expand online distribution and marketplace listings to widen India reach
- Pilot select offline/experiential retail touchpoints for brand trust
Also reported by
- Inc42 · Buzz — Same time