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Dabur challenges FSSAI order on '100%' claims in Delhi High Court
Our read
With FSSAI acting on '100%' claims, Dabur must run a swift compliance and recovery plan for labels, e-commerce listings and the potentially affected ₹150 crore of inventory.
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Which other rule changes affect Indian retailers this month?The report,
Dabur challenged FSSAI’s ban on “100%” product claims in Delhi High Court, saying ₹150 crore of inventory across 11 products is at risk. Blinkit disabled affected listings, while Dabur says it had already begun removing the claims.
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Reported figures
From the report. Source details below
| Food Safety and Standards Advertising and Claims Regulations, | 2018 |
|---|
Also in the report
- 6 August 2026 writ petition
- 3 August 2026 FSSAI order received
- 4 August 2026 Blinkit listings disabled
- 8 April 2026 prior FSSAI notice
Why it matters to operators
In FMCG deals and partnerships, the regulatory validity of claims such as '100%', packaging-change costs and the risk of removal from digital shelves should now be treated as key due-diligence points.
The counter-case
The case against this reading — not reported by the source.
A legal challenge does not nullify the order immediately. If the Delhi High Court does not grant interim relief or upholds FSSAI's position, Dabur may have to bear the costs of label changes, packaging/inventory rework, product withdrawal and possible discounting. The ₹150 crore of stock is 'at risk', but it is unclear whether this is an actual write-off, sales value or merely gross value based on MRP. The removal of some listings from Blinkit is also not proof of a sales halt across the wider offline or other e-commerce channels.
The source
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