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Delhi HC lets Reliance sell Campa Energy stock labelled 'energy drink' but bars fresh production with it

Campa Energy crossed ₹1,000 crore in sales by Q3 FY26, and on 6 October the Delhi High Court let Reliance sell existing stock labelled "energy drink" but barred fresh production with it. Experts flag shelf space risk as Reliance pushes Campa Xtra; next hearing is 5 November.

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The numbers

Figures from Outlook Business

Campa gross sales in FY26: ₹4,700 crore
Finished inventory with Energy Drink label (cans): 168 million
Finished inventory with Energy Drink label (bottles): 120 million
RCPL outlets reached: three million

Why it matters for the brand

Distributors and retailers can keep selling the 168 million cans and 120 million bottles of existing Campa Energy stock labelled "energy drink", but with fresh production under that label barred, they should plan shelf space and reorders around Campa Xtra before the February-March 2027 summer stock-loading cycle.

What to track next

  • The 5 November hearing outcome, in particular whether the stock-sale permission is kept, narrowed or extended
  • Any order or filing that clarifies the bar on fresh production with the "energy drink" label
  • Campa Xtra shelf presence and new listings at retailers as the February-March 2027 stock-loading cycle nears
  • Reports of how fast the 168 million cans and 120 million bottles of labelled stock are selling through
  • Rival brands announcing shelf-space deals or trade schemes aimed at Campa's slots

The source

Source Read the source at Outlook Business

Filed

Confirmed by Business Standard

First seen