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Delhi HC stays FSSAI order barring Reliance's Campa from 'energy drink' label; next hearing November 5
Delhi High Court on Tuesday stayed FSSAI's June 30 order barring Reliance from selling Campa beverages as “energy drinks”, granting interim relief. Reliance holds 168 million cans and 120 million bottles of labelled stock. The next hearing is on November 5.
The numbers
Figures from ET Small Business
| Pre-printed packaging for cans: | 400 million |
|---|---|
| Pre-printed packaging for bottles: | 360 million |
| Energy drink retail sales annual growth: | 12.6% |
| India energy drink market value by 2028: | $1.6 billion |
Why it matters for the brand
The stay lets Campa keep selling its already-labelled stock as an 'energy drink' until at least November 5, so distributors and retailers needn't pull shelf inventory yet, but they should have a relabel or sell-through plan ready in case the stay lifts.
What to track next
- The outcome of the November 5 hearing: whether the stay is extended, modified or vacated
- FSSAI's filed response or any revised or clarificatory order on the 'energy drink' category
- Reliance disclosures or statements on relabelling, inventory write-downs or packaging orders
- Court directions limiting the stay to existing labelled stock rather than new print runs
- Any similar FSSAI action or notice against other beverage brands using the same label
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Reliance is likely to keep selling Campa beverages under the current labels and keep drawing on its pre-printed packaging until the November 5 hearing.
- FSSAI is likely to file a reply defending the June 30 order on labelling and consumer-protection grounds before the next hearing.
- Reliance may quietly prepare contingency packaging or label variants without publicly conceding the point, since the stock at risk runs to hundreds of millions of units.
- Rival beverage makers are likely to watch the case closely and may press the regulator to apply the same category definition to everyone.
- Distributors and retailers are likely to keep stocking Campa while the stay holds, and may ask for returns or indemnity terms if the order is revived.
The source
Filed
Confirmed by Business Today, India Today Business & Auto, Business Standard, Mint, Times Now Business, Deccan Herald Business, Moneycontrol, BW Retail World, The Hindu BusinessLine, Storyboard18, BW Marketing World
First seen