Electronics Mart India targets 25 new stores by FY27 as festive demand lifts outlook

The electronics retailer expects about 20% year-on-year Q2 growth, driven by festive demand, mobile sales and an appliance recovery. It plans to add 25 stores by end-FY27, including 10 in Kolkata and 15 across existing markets.

— Source publishedWed, 23 Sept, 2026, 13:32 IST·First seen Wed, 23 Sept, 2026, 13:37 IST·Source CNBC-TV18 · Companies

What happened

Electronics Mart India expects about 20% Q2 growth on festive demand, strong mobile sales and appliance recovery. It plans 25 stores by FY27, including 10 in

Key facts

  • ~20% year-on-year Q2 growth expected
  • FY27 topline growth expected above 20%
  • Same-store growth expected in the mid-teens for FY27
  • Mobile phones expected to contribute ~45% of revenue mix versus ~40% earlier
  • Home appliances including televisions expected to contribute ~50% of revenue

What changed

Electronics Mart India expects about 20% Q2 growth on festive demand, strong mobile sales and appliance recovery. It plans 25 stores by FY27, including 10 in Kolkata around Diwali, while aiming to improve northern-store profitability as outlets mature.

Why this matters

Electronics Mart India’s plan to add 25 stores by FY27, alongside mid-teens same-store growth, signals a need to prioritize festive inventory, mobile assortment and appliance-category execution.

What to watch

  • Quarterly same-store sales growth staying in the mid-teens or higher.
  • Q2 festive sales mix between mobiles, consumer durables and large appliances.
  • Gross-margin and EBITDA-margin movement despite promotional intensity.
  • Kolkata site announcements, store opening cadence and early sales productivity.
  • Inventory days and any increase in clearance activity after the festive season.

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