EPIQ, Qube's homegrown premium large-format, lands Spider-Man: Brand New Day as IMAX rival
Qube Cinema's EPIQ format will screen Spider-Man: Brand New Day from July 30, 2026, using 4K laser projection. The homegrown large-format tech positions itself as an accessible alternative to IMAX across expanding Indian multiplex chains — a signal for cinema-chain exhibition operators.
What happened
EPIQ Cinema · EPIQ, Qube Cinema's homegrown premium large-format technology, will screen Spider-Man: Brand New Day in India, positioning itself as an accessible
Key facts
- July 30, 2026
- 4K laser projection
Why this matters
EPIQ's tentpole win and multiplex expansion make Qube Cinema a watch-list candidate for partnership, licensing, or acquisition interest from exhibition chains and global large-format players defending share in India.
What to watch
- EPIQ signs a second major studio tentpole within 90 days
- IMAX announces new India screen agreements or revised exhibitor terms
- Ticket-pricing parity or discount between EPIQ and IMAX screens
- Multiplex chains disclosing EPIQ conversion/build targets in earnings calls
- Audience social sentiment comparing EPIQ picture/sound quality to IMAX
- Track EPIQ screen-count announcements from PVR-Inox and regional chains post-launch
- Monitor Qube's per-screen deployment cost vs IMAX to validate accessibility claim
- Watch for additional tentpole title commitments (Bollywood + Hollywood) on EPIQ
- Assess opening-weekend per-screen revenue EPIQ vs IMAX for Spider-Man
- Check exhibitor capex signals and ticket-price premiums tied to PLF formats