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Ethnix by Raymond sends 'Mandap on Wheels' wedding procession through Gurugram to turn wedding-season buzz into store footfall
Our read
Ethnix by Raymond will more likely than not treat the Gurugram procession as a test and repeat it elsewhere only if the Gurgaon store shows a clear footfall lift.
For operators
Ethnix by Raymond ends its Mandap on Wheels procession near its Gurgaon store, so ethnic-wear retailers can copy the idea of routing wedding-season attention to a specific door and tracking footfall and conversion against it.
Watch
Ethnix by Raymond staging a repeat activation in another city before the wedding season ends would mean Gurugram was a template for wider store-led rollout.
The report,
Ethnix by Raymond, the ethnic wear brand of Raymond Lifestyle Limited, will stage Mandap on Wheels, a live wedding procession on a moving float across key parts of Gurugram. The route ends near its Gurgaon store to convert wedding-season attention into footfall.
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What to track next
- Raymond Lifestyle Limited commentary on Ethnix store footfall or sales in its next results
- New Ethnix store openings or wedding-themed events announced in other cities
- Rival ethnic wear brands launching experiential campaigns in Gurugram
- Social engagement and press coverage of the procession in the days after the event
The source
First seen