Eurofragance appoints Shekhar Srinivasan India MD, plans local plant
Effective August 4, 2026, Srinivasan will lead Eurofragance’s India growth, customer partnerships and market expansion. The Barcelona-based fragrance supplier also plans an Indian manufacturing facility for fine fragrance, home care and personal care.
What happened
Eurofragance appointed Shekhar Srinivasan as India MD, tasking him with growth, customer partnerships and market expansion. The fragrance supplier also plans a
Key facts
- Effective August 4, 2026
- Over 20 years of leadership experience
- Entered India in 2018
- More than 50 employees in India
- Over 600 employees globally
- Founded in 1990
Why this matters
Eurofragance’s India build-out could create partnership opportunities with local consumer brands, contract manufacturers and distribution allies while raising competitive pressure on incumbent fragrance suppliers.
What to watch
- Announcement of plant location, capex size, capacity and expected commissioning date.
- New senior hires in sales, perfumery, evaluation, operations, procurement and regulatory affairs.
- India-specific customer wins, preferred-supplier agreements or joint development programs with FMCG and beauty companies.
- Evidence of local application labs, fragrance creation centers or expanded sample-production capabilities.
- Changes in import duties, chemical compliance rules, state-level manufacturing incentives or environmental clearance timelines.
- Competitor responses from other global fragrance houses through local capacity additions, pricing moves or talent recruitment.
- Appoint commercial, technical and regulatory leaders under Srinivasan, with greater hiring in Mumbai, Bengaluru or other consumer-goods clusters.
- Select a manufacturing location and pursue required environmental, chemical-handling and production approvals.
- Expand local perfumer, evaluator and application-lab capabilities for fine fragrance, personal care and home care briefs.
- Target large Indian FMCG groups, fast-growing beauty brands and contract manufacturers with shorter development cycles and local supply proposals.
- Increase local sourcing or establish regional warehousing for aroma chemicals, alcohol, packaging and blending inputs.