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Eveready enters mosquito protection, targets up to Rs 100 crore revenue in three years
Our read
Eveready gets a foothold in portable mosquito protection but most likely falls short of the full Rs 100 crore within three years as incumbents defend their share.
For operators
Eveready's entry into mosquito protection with portable liquid vaporisers adds a new brand contending for household-care shelf space, so category managers should watch its distribution and placement as it chases up to Rs 100 crore in revenue within three years.
Watch
Eveready commentary in quarterly results on early revenue or run-rate from the mosquito-protection category
The report,
Eveready Industries will sell portable liquid vaporisers, developed in-house over the last year, while Bharti Airtel raised postpaid tariffs by Rs 50 from 8 October 2026. Ola Electric approved a rights issue of up to Rs 1,000 crore.
- Mosquito-protection revenue target in three years
- Rs 100 crore
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Reported figures
From the report. Source details below
| Airtel hike range over current postpaid tariffs: | 3-11 per cent |
|---|---|
| Ola Electric rights issue price per share: | Rs 27 |
| Ola Electric rights entitlement ratio: | 2 for every 25 shares |
| GlobalBees stake sale in Mush Textile: | 51.54 per cent |
| Mush Textile stake sale consideration: | Rs 5.68 crore |
What to track next
- Price cuts, promotional packs or new portable launches from established rivals
- Eveready announcing new variants, refills or expanded retail and online listings
- Retail and online data showing repeat purchase or visible shelf presence
- Any revision or reaffirmation of the Rs 100 crore three-year revenue target
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Eveready is likely to push the vaporisers through its existing battery and lighting distribution network, backed by launch promotions and trade incentives.
- Expect Eveready to widen the range with refills, new pack sizes or additional formats if early sell-through is encouraging.
- Established mosquito-protection players may respond with promotional packs, price offers or their own portable products to defend shelf space.
- Retailers and e-commerce platforms are likely to treat Eveready as a trial brand at first, giving it limited listings until repeat sales are proven.
- Eveready management is likely to cite the new category in results commentary and investor communication, using it to show diversification beyond its core products.
The source
Published
First seen