Ex-Livspace Duo Launch Gravity, In Talks To Raise $15 Mn For Home Interior Materials Platform
Saurabh Jain and Lalit Mittal are building Gravity, a full-stack home interior materials venture, and in discussions to raise $15 Mn from 3one4 Capital and InfoEdge. The startup takes aim at AllHome in India's $20 Bn interiors market.
What happened
Ex-Livspace duo Saurabh Jain and Lalit Mittal are launching Gravity, a full-stack home interior materials platform, and in talks to raise $15 Mn from 3one4
Key facts
- $15 Mn
- ₹143 Cr
- $20 Bn market
- ₹200 Cr (AllHome)
- 1,000 layoffs
Why this matters
A new well-backed full-stack entrant targeting AllHome in India's $20 Bn interiors market raises consolidation and partnership questions for incumbents in materials distribution and interior services.
What to watch
- Formal round announcement, final size, and valuation vs the $15 Mn target
- AllHome and other incumbents accelerating fundraise or pricing moves in response
- Gravity's first-city GMV and gross-margin disclosures within 6-9 months
- Additional strategic investors or vendor-financing partners joining the cap table
- Founder public statements on inventory-heavy vs asset-light model choice
- Lock founding vendor and manufacturer supply agreements to prove full-stack sourcing depth
- Signal 2-3 anchor city launches to demonstrate distribution density before scaling
- Recruit ex-Livspace supply-chain and B2B ops talent to seed operational credibility
- Position pitch against AllHome on unit economics and margin capture, not just TAM