Fabelle unveils Nav-Ras chocolate collection of nine pralines with ITC Sangeet Research Academy
Our read
Fabelle is more likely to use Nav-Ras as a festive-season brand and gifting halo than as a volume driver, and the QR-music format will be tested for reuse if the box sells.
For operators
Fabelle's Nav-Ras Collection pairs nine Navarasa-themed pralines with a QR-linked original composition in each box, so retail operators in premium gifting can treat it as a template for experience-led, story-driven chocolate assortments.
Watch
Nav-Ras listings appearing on Fabelle's online store and in ITC hotel and boutique outlets
Ask next
What else has Fabelle launched this year?The report,
Fabelle's handcrafted pralines each interpret one Navarasa emotion, from Shringara (Love) to Shanta (Serenity), and the collection was unveiled at ITC Grand Central, Mumbai. Each box has a QR code linking to an original musical composition.
- Pralines in the Nav-Ras Collection
- nine
- Dark chocolate in the Veera praline
- 70%
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Reported figures
From the report. Source details below
| Veera praline dark chocolate content: | 70% |
|---|
The source
First seen