Fabletics opens first India store at DLF Promenade
The activewear brand entered India with a New Delhi store opened in partnership with Reliance Brands Limited. A second store is planned for Mumbai, with no opening date announced.
The opening
Fabletics opened its first India store at DLF Promenade in New Delhi through a partnership with Reliance Brands Limited. The store features RFID-enabled fitting rooms, and another store is planned in Mumbai.
Also reported by Fortune India (fortuneindia.com)
Store and format facts
- first
- 2013
- more than 3 million
- more than 135
What it means for the format
Fabletics entered India through a partnership with Reliance Brands, a market-entry model to watch as it plans a second store in Mumbai.
Next on the rollout
- A confirmed Mumbai opening date or further store announcements.
- India-specific pricing, product selection, or promotional activity.
- Hiring, marketing campaigns, or ecommerce availability that signals a broader launch.
- Public indications of store traffic, sell-through, or repeat demand.
- Track the Mumbai store timeline and any announced locations beyond the first two.
- Compare Fabletics’ India assortment and pricing with local and international activewear competitors.
- Watch for signs that Reliance Brands is supporting the entry with ecommerce, local campaigns, or expanded distribution.
- Assess whether established sportswear and athleisure retailers increase promotions or accelerate product launches in the same premium malls.
The counter-case
One Delhi store and an undated Mumbai plan show market entry, not a proven expansion. Without rollout pace, sales, or unit economics, the move may remain a limited brand test in a competitive activewear market.