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Fastrack Perfumes taps Pratibha Ranta to sell its dessert-inspired gourmand fragrance range
Fastrack Perfumes, from Titan Company, released a new film with actor Pratibha Ranta for its gourmand collection of four fragrances: Sunday Tiramisu, Berries with Bestie, Midnight Vanilla and Hazelnut Holidays. The film links scents to desserts under the "Deliciously Addictive" proposition.
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The numbers
Figures from afaqs
- to showcase its gourmand fragrance collection
Why it matters for the brand
Fastrack Perfumes ties each of its four gourmand scents to a named dessert (Sunday Tiramisu, Berries with Bestie, Midnight Vanilla, Hazelnut Holidays) under "Deliciously Addictive", so retailers stocking fragrances can use dessert cues to organise displays and testers and to simplify the pitch to shoppers.
What to track next
- Announcement of a fifth gourmand scent, a gift set or a limited edition from Fastrack Perfumes
- Titan Company's next quarterly commentary naming fragrances or the gourmand range as a growth driver
- Ratings, reviews and best-seller placement for the four scents on major online marketplaces
- Launch of a food-inspired or gourmand fragrance line by a direct rival
- Further Pratibha Ranta content or a second campaign phase from Fastrack