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Festive 2026: 91.6% of Indian shoppers expect flat or higher spend, 40.3% would upgrade for the right offer
Our read
Festive 2026 will be won on targeted offers and consented customer data, but a vendor-run survey overstates the real spend uplift, so expect flat-to-modest basket growth bought with heavier promotions.
For operators
Lead festive campaigns with upgrade-oriented offers, since 40.3% say the right deal would raise their spend, and earn post-purchase contact through a clear value exchange, because 92% welcome brand follow-up but only 46.8% are comfortable sharing even basic details.
Watch
Festive-quarter earnings commentary from listed Indian retailers on basket size, upgrade mix and promotional intensity
The report,
BigCity Promotions' Festive Purchase Decision Report, based on a survey of 1,000+ consumers across India, found 91.6% expect to spend the same or more this 2026 festive season. It also found 40.3% say the right offer could make them spend more or upgrade.
- Open to brands staying in touch post-purchaseAround 92%
- Expect to spend same or more in 2026 festive season91.6%
- Comfortable sharing basic contact information46.8%
- Would spend more or upgrade for the right offer40.3%
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Reported figures
From the report. Source details below
| Consumers open to brands staying in touch post-purchase: | Around 92% |
|---|---|
| Consumers comfortable sharing basic contact information: | 46.8% |
What to track next
- Marketplace and payments-platform sales data for the festive window showing whether spend rose or stayed flat
- Independent surveys or panel data that corroborate or contradict the 40.3% upgrade-for-offer figure
- Opt-in and consent rates at checkout against the 46.8% comfortable sharing basic contact details
- Gross-margin or discount-depth disclosures suggesting a promotion race among rivals
The source
First seen