On this page
Festive e-commerce sales hit Rs 24,000 crore in first two days, with mobiles leading at 38-40% of sales
Our read
The two-day burst of about ₹24,000 crore will likely prove front-loaded, with the 11-day leg landing well above normal days but below a straight extrapolation of the 6x opening pace.
For operators
Plan inventory, fulfilment and support capacity for peaks near 6x the daily average, since Redseer's estimate of 8-9 crore orders in two days shows how sharply festive demand concentrates, and give fashion extra stock depth after its 22-25% year-on-year growth.
Watch
Shoppers above the 100 million expected over the 11-day first leg, in Redseer's post-leg tally, would mean demand outlasts the opening spike for sellers.
The report,
E-commerce firms sold an estimated Rs 24,000 crore of goods in the first two days of the festive sale, according to Redseer. Mobile phones led with 38-40 per cent of sales. GMV ran about 6 times the daily average. Fashion grew 22-25 per cent year-on-year.
- E-commerce festive sales, first two days
- Rs 24,000 crore
- Mobile phones share of total sales
- 38-40 per cent
- Orders placed across platforms
- 8-9 crore
- Fashion GMV growth year-on-year
- 22-25 per cent
One email each morning: the day’s top moves in Indian retail, why each matters and what to watch. Free. Stop any time.
Channel facts
From the report. Source details below
| Festive GMV in first two days: | USD 2.5 billion |
|---|---|
| Orders placed across platforms: | 8-9 crore |
| Consumer electronics share of total sales: | 25-27 per cent |
| Fashion share of total GMV: | 15-18 per cent |
| Expected shoppers in 11-day first leg: | 100 million |
What it means for online and offline
With about 100 million shoppers expected over the 11-day first leg and fashion at 15-18% of GMV and growing 22-25%, fashion and the fulfilment capacity behind it look like the more attractive partnership or acquisition areas than the mobile-led core.
Signals to track
- Redseer's final 11-day GMV against the 6x-daily-average pace of the first two days
- Mobiles' share of sales against the 38-40% reported for the opening days
- Fashion growth against the 22-25% year-on-year reported
- Marketplace or brand statements on order counts versus the 8-9 crore orders in two days
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Redseer Strategy Consultants is likely to publish a fuller 11-day festive estimate with category and shopper splits after the first leg closes.
- Leading marketplaces are likely to cite the two-day figures in their own announcements and push mobile and fashion deals to hold momentum in the later days.
- Mobile brands may hold back stock or new launches for the sale window, since mobiles account for 38-40% of sales.
- Fashion sellers are likely to increase inventory and ad spend for the remaining festive days, given 22-25% year-on-year growth.
- Rival channels such as quick commerce and brand-owned sites may run counter-offers to capture shoppers outside the marketplace sales.