Festive shoppers lift budgets, but trust and research outweigh discounts: InMobi study
InMobi Advertising’s survey of 4,000 Gen Z consumers across 18 states finds 77% have raised festive budgets year on year. While 73% buy online, reviews, search and social content guide discovery; 80% want an AI shopping assistant and 82% expect brands to be honest and transparent.
What happened
InMobi Advertising · Indian festive shoppers are raising budgets but prioritising brand trust, quality and research over discounts. Online reviews, search and
Key facts
- 77% of festive shoppers increased budgets from last year
- 27% cite brand trust as the top purchase consideration
- 75% consult online product reviews
- 73% purchase online
- 80% want an AI shopping assistant
Why this matters
Prioritize transparent product information, credible reviews, search and social discovery content, and AI-assisted cross-channel journeys to convert higher festive budgets without relying solely on discounts.
What to watch
- Conversion-rate gap between content-rich product pages and promotion-led landing pages.
- Search, social and creator-assisted traffic share versus direct and paid-performance traffic.
- Review volume, rating velocity, return-reason trends and customer-service contacts related to product mismatch.
- AI-assistant usage, recommendation-to-cart rate and abandonment after AI-led product comparisons.
- Same-day pickup adoption, order-cancellation rates, promised-versus-actual delivery performance and store inventory accuracy.