FirstClub targets 50 clubhouses in 6 months, scales beyond Bengaluru on fresh capital

Quality-led quick commerce player FirstClub plans to more than double its footprint from 24 to 50 clubhouses across Bengaluru and Hyderabad post fresh funding. Adds 10-15 in Bengaluru, 25 in Hyderabad, while expanding into beauty, pet care and kids. Claims 70% retention and AOV above ₹1,200.

— Source publishedThu, 11 Jun, 2026, 20:37 IST·First seen Thu, 11 Jun, 2026, 20:45 IST·Source The Hindu BusinessLine

What happened

Quality-focused quick commerce startup FirstClub plans to scale from 24 to 50 clubhouses across Bengaluru and Hyderabad in six months post fresh funding,

Key facts

  • 24 clubhouses
  • 21 in Bengaluru
  • 3 in Hyderabad
  • 50 clubhouses target
  • 10-15 new in Bengaluru
  • 25 in Hyderabad
  • 70% retention
  • AOV ₹1,200+

Why this matters

FirstClub's move beyond grocery into beauty, pet care, and kids signals a club-format consolidation play in Tier-1 metros—potential partnership or acquisition target for incumbents seeking premium membership-led footholds.