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Flipkart, Amazon race on delivery speed as festive sales open; online sales seen up to ₹1.55 trillion
Flipkart and Amazon open their festive sales at midnight on Wednesday, with Datum Intelligence projecting online festive sales growth of as much as 29 per cent to as much as ₹1.55 trillion. Quick commerce is expected to be about 16 per cent of sales.
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Channel facts
Figures from Business Standard Companies & Industry
| Festive online sales in 2025: | ₹1.20 trillion |
|---|---|
| Quick commerce share last year: | 12 per cent |
| Flipkart Minutes micro-fulfilment centres: | nearly 1,200 |
| Flipkart fulfilment and delivery facilities: | over 8,200 |
| Amazon Now cities: | more than 120 |
What it means for online and offline
Flipkart Minutes with nearly 1,200 micro-fulfilment centres and Amazon Now in more than 120 cities set a high scale benchmark, so smaller dark-store, last-mile and regional quick-commerce operators are worth screening for partnership or acquisition.
Signals to track
- Post-festival tallies from Datum Intelligence or similar trackers against the ₹1.55 trillion projection
- Quick commerce's measured share of festive sales against the projected 16%, up from 12%
- Announcements of new micro-fulfilment centres or city launches beyond Flipkart Minutes' nearly 1,200 centres and Amazon Now's more than 120 cities
- Reports of delivery delays, cancellations or stock-outs during the first days of the sale
- Mid-sale claims from either marketplace on order growth versus the ₹1.20 trillion base of 2025
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Flipkart is likely to promote Flipkart Minutes heavily through the sale and to add or reposition micro-fulfilment capacity where early order density is highest.
- Amazon is likely to push Amazon Now beyond its current footprint of more than 120 cities if early festive demand supports it, using speed as the main marketing hook.
- Dedicated quick-commerce rivals may respond with their own festive offers and delivery-time claims, as the two marketplaces move into the segment forecast at about 16% of sales.
- Customers are likely to split baskets, buying gifting and impulse items on quick-delivery services and higher-value items in the main sale.
- Both marketplaces may issue upbeat post-sale statements on order volumes and delivery speed, while Datum Intelligence-style trackers compare the final tally with the ₹1.55 trillion projection.
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