Flipkart pegs India's beauty market at $39B by 2030, up from $27B today

GlamUp 2026 report sees BPC market expanding 1.4x by 2030, with Gen Z driving over half of buyers and Tier-2+ towns contributing a third of sales. Flipkart logged 1.5x YoY GMV growth in Q1 FY26 with 12 beauty products sold per second across 80+ categories.

— Source publishedFri, 19 Jun, 2026, 17:21 IST·First seen Fri, 19 Jun, 2026, 17:44 IST·Source ET Small Business

What happened

Flipkart's GlamUp 2026 report projects India's beauty and personal care market to grow from USD 27B to USD 39B by 2030, with Gen Z driving over half of BPC

Key facts

  • USD 39 billion by 2030
  • USD 27 billion current
  • 1.5x YoY GMV growth Q1 FY26
  • 1.6x orders/units growth
  • 12 products/second
  • 500 million users
  • 150 million products
  • 80+ categories

Why this matters

Scout bolt-on acquisitions of Gen Z-native and regional BPC brands with Tier-2+ traction before platform-led consolidation tightens valuations into 2027.