Forbes India Brand Connect spotlights emerging D2C players led by shawl maker Pashtush
An advertorial feature profiles India's emerging consumer brands across textiles, mobility, and wellness, including luxury shawl maker Pashtush (shipping to 120 countries), EV retailer EVICE Auto Tech, handwoven label The Indianpeacock, and intimate wellness brand Thrillerrr.
What happened
Forbes India Brand Connect (advertorial) profiles emerging Indian D2C and consumer brands including luxury shawl maker Pashtush, EV two-wheeler retailer EVICE,
Key facts
- 120 countries
- 60+ centres
- 4 countries
- 15-20 pairs of hands
Why this matters
The feature surfaces a cohort of emerging Indian D2C names across textiles, mobility, and wellness worth watching as early-stage acquisition or partnership targets, but none show disclosed financials to act on yet.
What to watch
- Verification or challenge of the 120-country export and 60+ centre claims
- Organic (non-paid) media pickup of any profiled brand
- Funding announcements or retail partnership news from Pashtush or EVICE
- Web traffic / marketplace ranking movement for the featured brands post-publication
- Competitor D2C brands buying similar Brand Connect placements
- Pashtush amplifies the feature across owned channels and international marketplace storefronts to extend shelf life
- EVICE Auto Tech leverages 60+ centre footprint claim in local expansion and dealer/investor conversations
- Profiled brands add Forbes badge to landing pages and paid ad creative to boost trust-driven conversion
- Possible bundled advertorial follow-ups or a series format from the publisher targeting more D2C entrants