Fossil taps Varun Dhawan and Kriti Sanon for its Diwali 2026 campaign in India
Our read
Fossil's Dhawan and Sanon Diwali film is likely to deliver a seasonal gifting lift for its gold-tone watches rather than a lasting change in its India position.
For operators
Fossil is putting its festive push behind two gold-tone hero watches, the Everett Chronograph and Scarlette Three-Hand Day-Date, so rival watch and fashion-accessory brands should check their own Diwali gifting price points, stock depth and ambassador-led visibility against this pair.
Watch
Fossil announcing festive offers or gift sets tied to the Everett Chronograph or Scarlette models
The report,
Fossil's film with its brand ambassadors follows them through a festive gathering with friends and family, with games of Tambola, mithai breaks and conversations. It features the Everett Chronograph and Scarlette Three-Hand Day-Date gold-tone watches.
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What to track next
- Fossil styles from the campaign gaining prominent placement in marketplace Diwali gift hubs
- Competing watch brands launching celebrity-led or discount-led Diwali campaigns
- Further Dhawan and Sanon content from Fossil after the main film
- Fossil's post-Diwali commentary on India festive demand