Fraganote bags $3 Mn Series A to scale kiosks across 100 cities, enter body care
D2C perfume brand Fraganote raised $3 Mn (₹28.7 Cr) Series A led by V3 Ventures ($2.6 Mn) with Rukam Capital ($0.6 Mn). Funds to expand 42-SKU range into body care, scale kiosk network from 14 to 100 cities, and chase ₹60 Cr FY27 revenue. Brand claims 3 Lakh customers, 35% repeat rate, ₹1,500 AOV.
What happened
D2C perfume brand Fraganote raised $3 Mn Series A led by V3 Ventures with Rukam Capital, to expand product line into body care, scale kiosks from 14 cities to
Key facts
- $3 Mn Series A
- ₹28.7 Cr
- $2.6 Mn V3
- $0.6 Mn Rukam
- 42 SKUs
- 60% website
- 20% quick commerce
- 10% ecommerce
- 10% offline
- 14 cities
- 100 kiosks target
- 3 Lakh customers
- 35% repeat rate
- ₹1,500 AOV
- 5X FY26 growth
- ₹60 Cr FY27 target
- ₹100 Cr in 18 months
Why this matters
Fraganote's kiosk network expansion and body care entry signal a vertically integrated fragrance challenger emerging in tier-2 India—watch for shelf-space conflicts with incumbent personal care brands and potential acquisition interest from larger BPC platforms.