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Frozen food on quick commerce surges 141% to ₹162.7 crore as McCain's share falls to 14.9% from 26.8%
Our read
Quick-commerce frozen food reached ₹162.7 crore by August from ₹67.4 crore eight months earlier, and non-veg leads at ₹87.7 crore, so platforms have their biggest frozen sales in that segment.
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McCain's quick-commerce share above the 14.9% reported for August, in the Diwali-period data, would mean festive ads are halting its slide from 26.8%.
The report,
McCain remains the frozen food leader on quick commerce in August 2026, but Meatzza and Relish made the biggest gains since January. The 1DigitalStack data comes ahead of heavy festive quick-commerce ad spending.
up 141 per cent
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Channel facts
From the report. Source details below
| Frozen food sales eight months earlier: | ₹67.4 crore |
|---|---|
| Non-veg frozen sales in August: | ₹87.7 crore |
What it means for online and offline
McCain's quick-commerce frozen share fell to 14.9% from 26.8% while the category rose 141% to ₹162.7 crore, so its sales are growing in a category where it holds a smaller slice.
Signals to track
- Next 1DigitalStack monthly frozen-food sales against the ₹162.7 crore reported by August
- Meatzza and Relish share readings in the next data release
- Non-veg segment sales against the ₹87.7 crore reported
- New McCain quick-commerce launches or festive offers announced
The source
First seen